Restaurant Growth
Jan 23, 2025
|
5
min read

Drive More Sales with Checkmate’s Custom Digital Ordering Sites & Apps

Article Outline

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For restaurant brands, their digital storefront is now their most valuable real estate. When given the choice, 57% of customers prefer ordering directly from restaurants. Yet many still rely on generic white-label solutions, not because they don't understand the value of custom ordering experiences, but because the traditional path to building one is expensive and time-consuming.

The reality is that custom development typically requires significant upfront investment, lengthy timelines, and ongoing maintenance costs. This has left many growing restaurant brands stuck choosing between inadequate off-the-shelf solutions or budget-busting custom development. 

But there's a better way forward.

Custom Ordering Without the Custom Price Tag

Checkmate eliminates the traditional barriers to launching a custom ordering experience. 

Our platform delivers the control and flexibility you'd expect from custom development, but with implementation measured in days rather than months and without the hefty upfront investment.

Here's how we've reimagined web and app ordering:

Brand-Perfect Design That Drives Orders
Build a digital storefront that showcases your brand. Marketing teams can easily control every design element through intuitive tools. No developers needed. Keep your ordering experience fresh and engaging to attract more customers.

Quick Launch, Faster Growth
Skip the months of custom development. Our no-code platform lets you launch in days. Update menus, pricing, and promotions instantly. Respond to market opportunities without technical bottlenecks.

Revenue Tools Built Right In
Turn browsers into buyers with smart upselling features. Boost order values through targeted rewards and automated marketing. Keep customers coming back with personalized promotions that drive repeat business.

Scale Without The Complexity
Connect smoothly with your existing POS and delivery systems. Updates sync automatically across all channels. Handle more orders and locations without adding operational overhead.

Measurable Impact Across Your Operation

Restaurants using Checkmate's Direct Ordering solution experience:

  • Higher average order values through intelligent upselling
  • Increased customer retention via integrated loyalty programs
  • Streamlined operations with unified channel management
  • Faster launch times and lower development costs
  • Consistent brand experiences across all digital touchpoints

Compound Your Growth Using Connected Solutions

Restaurants face a common challenge: too many disconnected systems creating operational headaches while missing opportunities to drive sales. When your ordering platform doesn't talk to your loyalty program, or your marketing tools can't access customer data, you're leaving money on the table.

By connecting direct ordering with loyalty, marketing, and catering, Checkmate helps you solve multiple challenges at once:

Turn First-Time Orders into Loyal Customers

  • Automatically enroll customers in your loyalty program during their first order
  • Track customer behavior across channels to identify and reward your best customers
  • Use ordering data to create targeted marketing campaigns that drive repeat visits
  • Keep customers engaged with personalized rewards based on ordering preferences

Scale Your Marketing Without Adding Headcount

  • Launch automated email campaigns based on customer ordering patterns
  • Segment customers based on order history, spending levels, and loyalty status
  • Send targeted promotions during slower periods to drive traffic
  • Recover abandoned carts and re-engage lapsed customers automatically

Grow Your Catering Business More Efficiently

  • Give corporate customers a branded experience designed specifically for catering
  • Manage complex orders, deposits, and billing from the same platform as your regular orders
  • Set location-specific menus, lead times, and delivery zones
  • Enable rapid reordering for frequent catering customers
  • Want a play-by-play on how scale your catering business? Check out this free guide.

All of this works together to help you scale operations while maintaining consistent experiences across every touchpoint. Instead of juggling multiple systems and vendors, you get one unified platform that grows with your business.

Elevating Your Ordering Website & App

The barriers to launching a custom ordering experience have finally fallen. Growing brands no longer need to choose between generic solutions and expensive custom development. With the right platform, you can take control of your digital presence without the traditional overhead and complexity.

Ready to see how we've eliminated the barriers to custom ordering? Our team will walk you through a custom demo and explore how a new web and app can scale your business with the speed and efficiency you need.

Brett Spiegel
VP of Direct Ordering
With over ten years of experience, he has developed advanced digital ordering systems for brands of all sizes. Brett co-founded Koala, the pioneering UX-as-a-Service digital ordering platform specifically designed for restaurants. Following the sale of Koala, he joined Checkmate, where he now focuses on creating and enhancing direct ordering solutions, including web and app platforms, kiosks, catering services, loyalty programs, and marketing tools.

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